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Port Elgin
Energizing Innovation
Imagine a community where innovative thinking, idea design, technology literacy and a pioneering spirit is the backbone of local commerce and skills development. Where main street retailers have the skills to thrive in a digital shopping era and have the support of the community as they try new ideas. Our small businesses in the energy sector and other technical sectors could enjoy better access to the skills they need to grow. Port Elgin, on the shores of Lake Huron in Bruce County, is that community of the future. By mobilizing the creative thinkers and resources that live here and exist here today, we are energizing innovation locally for a brighter future.
Port Elgin is about two hours from Canada's largest population centre and one minute from the beaches and sunsets of Lake Huron. Access is simple - choose any one of five highways and the U.S. border crossing into Michigan is less than two hours south. While the trails and wonders of the Bruce Peninsula are only a short drive or hike away. Extensive pleasure boat moorings and a local airport serving personal air travel are also central to the municipality.
While the clean energy sector centres Port Elgin's local economic vitality for retail, it also creates ripples of activity across a diverse range of industries such as engineering, agri-food production, construction, and other sectors. The workforce is well-educated, household incomes are above average, and an estimated 1,000+ businesses in Saugeen Shores represents a very strong small-to-medium-sized enterprise environment. Local business associations - like the Chamber and BIA - provide welcoming support and the community itself is very open to new ideas and businesses.
Visit the Saugeen Shores Townfolio page to see more about their economy.
Saugeen Shores is home to over 13,700 year round residents, with 7,800 of those residents calling Port Elgin Home. Port Elgin is Bruce County’s Boardwalk -  a vibrant town with plenty of options to dine, shop or have a celebratory night out.  The age demographics for Port Elgin reflect a younger, up-and-coming community with 84% of residents being pre-retirement age. This population has seen a steady increase since 2001. Fifty-one per cent of Saugeen Shores residents earn an average annual household income of over $80,000. A busy highway passes through thriving downtown Port Elgin, bringing visitors through the town on their way to the beautiful beach or to other amazing destinations in Bruce County.
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The thriving main industries in Bruce County are diverse. Supporting the entrepreneurs who keep those industries active is our goal. Whether you’re a new business owner, expanding an existing business, or exploring new ways to run a mature business, a wide range of support is available to you and you’ve come to the right place to find it.